Heptalysis identifies, and independently weighs and
grades the seven most important contributing elements
to a venture’s success:
1) Market Opportunity
2) Product/Solution
3) Execution Plan
4) Human Capital
5) Financial Engine
6) Potential Return
7) Margin of Safety
How Important is Each Element?
Of course, investment decisions are entirely subjective
and cannot be generalized. However, Heptalysis allows
entrepreneurs, consultants and investors to develop,
test and standardize their own internal model, customized
to their own venture needs.
You begin by assigning a numeric value to each of the
seven elements. These weights will describe the relative
value of each element to the venture’s overall
success. In other words, how important is each element
to the venture’s success? These weights can represent
the opinion of a single decision maker, or a synthesis
of opinions from a group of experts using a group decision
technique.
Heptalysis then uses a heptagonal spider graph to visualize
the assessment results. Each axis in the graph represents
one of the contributing elements.
The model will show how well each of the seven elements
contributes to the venture’s overall success.
Answer Simple Questions; Gain Sophisticated
Analysis
The software prompts you to answer
an in-depth series of questions that score each element’s
ability to fulfill its function or promise. These questions
differ slightly depending on the industry and revenue
stage of the venture.
Based upon your answers, Heptalysis actually graphs
the viability of each of the seven elements. A graph
is constructed so that a perfect investment opportunity
corresponds to a fully symmetric heptagon as shown below
in yellow. However, most investment opportunities will
have a deformed shape. For instance, the purple shaded
area below denotes a venture with a high risk margin,
and a questionable financial engine.
In addition, the Heptalysis model can capture your confidence
level in each aspect of the assessment. In the following
graph the blue line represents the score of the elements.
The red line represents the confidence level relative
to each score. Yellow represents areas of uncertainty.
The image on the right shows a perfect level of confidence.
By calculating viability scores against confidence level
scores, the Heptalysis model will determine the venture’s
overall fitness score.
The Heptalysis Model: What
You Get
Along with the Heptalysis program, we have launched
a community of venture industry stakeholders for networking
and idea exchange. We call it the Heptalyzer Club. Here’s
the full package you receive when you join the Heptalysis
community of entrepreneurs, investors and analysts:
- Unlimited access to Heptalysis; use it as often
as you wish
- Heptalysis Venture Assessment Framework, an eBook
that works with the program
- Step-by-step instructions on how to gain Angels
and Venture Capital Financing
- A variety of professional templates to help you
plan, submit and pitch your venture
- Assessment tools for business plan analysis
- Tools and resources for planning and valuation
decisions
- Discounted pricing – limited to launch phase
only!
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